Originally posted by EURE Project (INTERREG EUROPE) in April 2020 “For years, cities around the world have joined the search for a particular identity to differentiate themselves, juggling between marketing and branding. In 2012, Bill Baker established a fundamental difference between them: “Branding is based on long-term strategy, while marketing is strategic (or should be), …
Category: City Storytelling
City Branding: The French Revolution
Originally published at Atlantic Cities’ blog (July 2014) July 14th marks the anniversary of the capture of La Bastille by the people of Paris. Because traditional celebrations are a significant component of branding, today we will focus on how city branding has been tackled by some French cities. As a pioneer, the OnlyLyon trademark cannot be dismissed when …
What is the city but the people?
Initially published at CAAC blog An article written for the Urban Solutions Seminar, Birmingham May 2012. Amazing cities. Social constructions, where the best and the worst of humanity live together. From the first fortifications in the Middle Ages to the megapolis of Tokio or Mexico, cities have developed and now seem the most …