Originally posted in Atlantic Cities blog (February 2013) as “Economy of Proximity” When speaking of the Economy of Proximity, one refers to an activity which relies on the proximity between producers and consumers. But what specifically characterizes this proximity? The concept of proximity is usually associated with geographical distance and physical space. However, proximity is …
Category: City Storytelling
Four Ideas about city branding in the Atlantic Arc
Originally posted in Atlantic Cities’ blog (December 2012) Awareness on the importance that city identity has on attracting tourists and businesses and even on retaining population has been exponentially increasing on the last ten years. However, this race against the machine (!) can be very tricky at times. From all the strategies used by Atlantic Arc Cities, four …