Urban diplomacy and complexity

The literature on international relations extensively examines the role and interactions of sub-state and non-state actors in the international arena. A first formulation is that of J. Nye with the concept of soft power, which will inspire, among other things, the public diplomacy of the United States. Similarly, this author would later propose a strategic …

Have you heard about the “waw” effect?

Originally posted by EURE Project (INTERREG EUROPE) in April 2020 “For years, cities around the world have joined the search for a particular identity to differentiate themselves, juggling between marketing and branding. In 2012, Bill Baker established a fundamental difference between them: “Branding is based on long-term strategy, while marketing is strategic (or should be), …