Initially published at CAAC blog Explained by Zideate, “as a marketing tactic, storytelling is based on the premise that people remember information better when it is told as a story rather than presented as a list of facts. This is largely because stories are more relatable and inspire an emotional reaction in an audience. Any marketing …
Category: City Storytelling
4 P’s for Placemaking
Initially published at CAAC blog Several definitions tackle the concept of Place Making. The description of Wikipedia cannot be dismissed, as it enounces that “Placemaking is a multi-faceted approach to the planning, design and management of public spaces. Placemaking capitalizes on a local community’s assets, inspiration, and potential, with the intention of creating …
You are here: How a Greenmap gives you the keys of your city
Earmarked in a bigger project and the worldwide action of Cities Foundation, We own the city contest aims to break down boundaries of conventional practices, while spotlighting the innovative potential of bottom-up initiatives in sustainable urban development, so as to catalyze discussion and capitalize on debate. This is also the red line guiding the publication …