Initially published at CAAC blog An article written for the Urban Solutions Seminar, Birmingham May 2012. Amazing cities. Social constructions, where the best and the worst of humanity live together. From the first fortifications in the Middle Ages to the megapolis of Tokio or Mexico, cities have developed and now seem the most …
Some ideas on city storytelling
Initially published at CAAC blog Explained by Zideate, “as a marketing tactic, storytelling is based on the premise that people remember information better when it is told as a story rather than presented as a list of facts. This is largely because stories are more relatable and inspire an emotional reaction in an audience. Any marketing …
4 P’s for Placemaking
Initially published at CAAC blog Several definitions tackle the concept of Place Making. The description of Wikipedia cannot be dismissed, as it enounces that “Placemaking is a multi-faceted approach to the planning, design and management of public spaces. Placemaking capitalizes on a local community’s assets, inspiration, and potential, with the intention of creating …