Initially published at CAAC blog Explained by Zideate, “as a marketing tactic, storytelling is based on the premise that people remember information better when it is told as a story rather than presented as a list of facts. This is largely because stories are more relatable and inspire an emotional reaction in an audience. Any marketing …
Category: Insights
4 P’s for Placemaking
Initially published at CAAC blog Several definitions tackle the concept of Place Making. The description of Wikipedia cannot be dismissed, as it enounces that “Placemaking is a multi-faceted approach to the planning, design and management of public spaces. Placemaking capitalizes on a local community’s assets, inspiration, and potential, with the intention of creating …
Participatory Budgeting: Lisbon
A notorious pioneer in social innovation, Lisbon was the first European Capital in implementing the participatory budgeting. Up to an amount equivalent to 5% of the investment budget (which until this issue has been of five million euros) the Lisbon Participatory Budget (PB) runs along a cycle with several phases. As it is completely based …