Originally posted by EURE Project (INTERREG EUROPE) in April 2020 “For years, cities around the world have joined the search for a particular identity to differentiate themselves, juggling between marketing and branding. In 2012, Bill Baker established a fundamental difference between them: “Branding is based on long-term strategy, while marketing is strategic (or should be), …
Category: Insights
The Atlantic Arc: a raw-macro region?
Originally posted by RSA Blog (2018) Stochiero describes a macroregion as “a pragmatic approach to the need to find new ways for public policy to become more effective in a large multi-level cross-border area, with better coordination of existing institutions and resources”. This approach was confirmed by the creation of the Baltic Strategy. In the …
Are cities cool? Insights for Urban Agendas
Originally posted at Atlantic Cities’ Blogactiv (October 2017) Written at the request of the publishers The title of the book “Cool Cities”, written by Benjamin Barber, plays with the different dimensions of climate change that can be tackled at local level and even the mood for doing it. It is thus, an integrated metaphor of …